Blogs aimed at making you
a more informed Digital Marketer.
Why B2B companies often struggle with Lead Generation
Some studies show that less than 2% of people buy a high priced item or service on first contact. In fact, for some of your leads it may take 18 contacts before they become customers. The key to making more profit in your business is to have a consistent,...
B2B Marketers – Be aware of these two BIG DIGITAL Shifts.
For me, Retail is like the “eyes of the world.” Whatever's happening there is often also happening in B2B marketing. This blog was influenced by a really interesting mailer I received from Think with Google.The article was Shopping then and now: Five ways retail has...
Why you should create less content and PROMOTE MORE.
There are real advantages to repurposing your content. By repurposing your content into different mediums, like text, video, audio and images, you're immediately making your content available to completely new audiences. As you know from your own personal experience,...
How to Drive Facebook Traffic from your Profile to your Page.
Today we look at a great activity to help build your audience. The idea is simply to drive Facebook traffic from your Facebook Profile to your Facebook page. Sure, it'll mean you need to do a little work and maybe spend a little to build your audience, but it'll be...
Simple step by step social media content plan
I think we all know by now that if its not planned its not done. Yet I am always astounded at the amount of businesses that still have reactive social media. I am talking big and small businesses that "suddenly" realise they have a new blog post that needs to be...
Content not connecting with your audience?
Let's imagine you arrive at a party, it's thronging with people, people you would love to get to know and be friends with. You take a deep breath, walk in mooch over to a small group that looks open and inviting, they are having what looks like an animated...
B2B Marketing & Sales Stats
Some interesting sales and marketing statistics .. some may surprise you.
B2B Marketing & Sales Stats
Some interesting sales and marketing statistics .. some may surprise you.