What is a ChatBot anyway?
What is a ChatBot anyway? “Bot” is a software that automates a task. A ChatBot, which can be built into Facebook Messenger, can automate a conversation with your audience. This year it’s going to become normal to start seeing companies using ChatBots on Facebook Messenger to connect with their customers (and to acquire new ones).
Messenger bots or chatbots can do customer service, sales, take payments, quotes or estimates, the possibilities are almost endless!
Think of ChatBots as an autoresponder for your old school “email list” that can do much much more! With email open rates and engagement declining year after year, a chatbot is a great solution with average open rates between 80% and 90%.
Engaging with your audience using ChatBots is the perfect solution that every business needs to take advantage of to stay relevant and in the forefront of your customers mind.
So how should you get started? What’s the best strategy you can use right now to start connecting with your customers on Messenger or your own website? We are here to help you learn more about ChatBots so ask us any questions. Or why not start by taking our 3 minute survey and you could win a FREE brainstorming session to design your own bot! Click on phone to watch a bot in action —>
CASE STUDY: DATA CABLING COMPANY UK
To find and attract new clients that required large scale data cabling contracts in the UK with an online campaign. Set up a video news channel with our client as the main sponsor, created videos around cable industry news and views, researched an audience, used various social ads, emails and PR to get members signing up.
Launched in 60 days.
Within the first 90 days after a spend of £25K, they generated over 100,000 in revenue.
ROI of 150%
Gained 3 new channel sponsors, free PR and advertising from a major industry publisher.
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