The 9-word email was developed for a re-engagement campaign ….a simple email that takes almost no time to put together, yet it’s far more effective when re engaging a cold audience. Tweet ThisThey are designed to illicit a response, because a response means they are interested and you can start to communicate. Think these are also brilliant tactics for Facebook Messenger or Text Marketing campaigns.
Why? There is a shift in the way we communicate using WhatsApp, Messenger, Text… short sharp concise pieces of information, and this email reflects that.
In its original iteration, the 9-word email featured a subject line with just the recipient’s name and a body with a one-line question.
It looked something like this:
Still interested in getting more leads from Facebook?
The point of the 9 word re-engagement email was to ask a relevant, engaging question that would get a reply.
Note that the wording here is significant. The email above is very different from one that reads as follows:
Are you looking for leads from Facebook?
This second version highlights an overused tactic—it’s selling.
The first email is also trying to sell you something, but there is a big difference. The first email works to nurture a need that someone has already expressed an interest in, the second jumps straight to the solution, and that is why it fails.
The first email works because it’s:
Focused on the need
As result, it’s much more likely to solicit a reply.
Are you still looking for a new job opportunity? (Can customise with a word like “in HR”)
“Hey there, are you still looking to lose weight?”
Are you still interested in creating the Portico Impact Team?
Are you getting audited this year?
“Still looking for a leadership speaker for your student organizations?”
Are you still looking to have your home painted?
Are you still interested in improving home security?
Are you still looking to hire a live-in caregiver?
Are you still interested in installing a new patio?
A slight derivation for an event “We are running an event next month with Forbes… Would you be interested in coming?”
Came across this tactic someone used…
Created a free mini-course that solved what I’ve found to be the #1 challenge virtually every online marketer has – TRAFFIC and LEAD GENERATION! Read our Blog: What’s A Funnel?
In a survey I’ve conducted four months ago, 92% of the respondents listed this as their #1 challenge.
Every challenge is an opportunity – so I taught my best “what’s working now” traffic and lead generation strategies on a webinar. Because it was live, there was some great live Q&A.
I shared a simple strategy to create free content to give away on a lead capture page, how to get free traffic with social media, paid FaceBook ads and follow up with prospects with a simple offer.
On the webinar, I even set up and ran some paid advertising on FaceBook – and the attendees could watch the leads come in in real-time!
They saw irrefutable proof that the strategy worked…
Next, I sent an email out to a couple of my “dead” lists with a subject line “are you still interested in traffic and lead generation?”
About 60% of those dead lists opted-in!
The summary of the strategy:
- Use the 9 word email to invite a “dead” list to a live webinar
- Teach something cool and useful to that audience
- Use the same 9 word email to invite any of your other “dead” lists to opt-in for the replay
- Drip great content on those leads…give them some great love!
- Once you’ve built some trust and interest, you can monetize that new list!
A few Rules:
- Be concise. Send emails that are straight to the point.
- Be conversational. Shape the content to solicit a response by asking a question.
- Omit details. Your subscribers are scanning through your email, so now is not the time to add a bunch of details. Be respectful of their time, and avoid overloading them with information.
- Focus on a need. Don’t make the email too general. Instead, focus on a specific need such as helping your reader solve a distinct problem.
- Use first name only. To make your email sound more concise and engaging, use only the recipients name in the subject line.
Really keen to hear if it’s something you have tried or are willing to try? Go on share your ideas and results with us on Facebook