Grand Folly Hotel
Worked with a new event / Luxury pop up hotel for Goodwood Revival. We had a very short 6 week time from start to the event to get results.
Facebook Messenger competition
We created a Facebook Messenger competition that generated 1200 leads. The competition was launched on 31st July to run for 2 weeks. Entrants had to comment with the word “Revival” to be classed as entering. By commenting, the user was subscribed to the TGFH messenger subscriber list. Follow up posts, broadcasts and videos were used to drive engagement and participation.
Facebook ads:
- Spend of £500.00 Reach – 43,337
- Link Clicks – 565
- Cost Per Link Click – £0.39
- Conversion rate of 25%
ROI 141 Conversions at a value of £500 each £70500 less 500 ad spend £70 000 ROI
Google Adwords
We setup a Google Adwords campaign based on popular search terms for Goodwood. Focusing on the Goodwood Revival keywords gave enough search traffic to convert nearly 1,000 clicks over to the landing page. The ads were also positioned highly in the search engine ad spaces despite limited previous history for Google to benchmark a quality score against.
The TripAdvisor quote Ad Extension also contributed valuable numbers of clicks to the campaign showing their effectiveness.
- Impressions – 6,181
- Clicks – 437
- CTR% – 7.07%
- Avg. CPC – £1.51
- Avg. Pos – 2.1
We created retargeting and upsell ads to people not booking and to add spa treatments, dinner etc to those that had booked.