ACCL: Leading Data Cabling Company in the UK
Lead Generation Campaign
We held a few stategy sessions with the team deciding on, and building out a dedicated video news channel (Data Cable Expert) with our client as the main sponsor.
We researched the biggest search terms around data cabling and then created videos around these questions and subjects. We interviewed leaders in the industry and did breaking news pieces.
We then created a comprehensive content plan, a social media strategy and the social media posts to promote the channel and get people signed up.
We created a PR Campaign and a sponsorship programme to find other companies in the data cable industry that wanted to sponsor the channel.
Supplied on-going support and training to the team at ACCL.
Planned, designed, built and launched the channels all in just 60 days. ROI of 150% in 90 days.
Within the first 90 days after a spend of £25K, they generated over 100,000 in revenue.
ROI of 150%
Gained 3 new channel sponsors, free PR and advertising from a major industry publisher.
“Its been great working with Helen and seeing how she has been driving traffic through Twitter and LinkedIn to the website we have developed for our joint client (data-cabling-expert.tv) I have been amazed at how many people are now following and talking about DataCablingExpert on social media and its all down to Helen!!”