We don’t know a T-Nut from a barrel nut. But we do know that there are times these are absolutely critical to your customers’ success.
So here’s a 12-in-1 offer that’ll fasten their attention more tightly on your solutions than a large flange pop rivet.
What's in it for you?
The opportunity to quickly build an easily accessible library of short, value adding FAQ and customer solution driven videos for posting on LinkedIn, Facebook and YouTube.
- 12 short, information rich videos every month.
- They’ll be created from recording 1 Video Zoom Call per month
- In the Zoom call 12 customer centered items of information will be discussed in 30 second – 2. 5 minutes answers or demonstrations..
- The Zoom recording will be edited into 12 videos.
- The videos will be Fastner Agencies branded for LI, FB and YT posting.
- The questions answered/topics discussed will be added as Header text to the video.
- The talking will be captioned, so the vidoes can be watched without sound, or hearing impacted.
- If required short explanatory or standard agreed text will be added.
- A call to action will be added.
- The end product will be delivered for review approval.
Why it'll work.
Customers make 90% of the buying decision before talking to you.
- We propose that your providing meaningful content, consistently, in an easily consumable video format will allow your customers (current and future) to get to: Know you; Like you; and Trust you.
- This consistent messaging makes it an easy decision to call you whether they’re planning forward correctly, they’re in a panic having not planned correctly, and everything in between.
- The content is ‘real’ because it’s info from you, the owners of the business (or your representatives) saying it ‘in your own words’,
- You’re saying this to your valued customers whose business models you understand.
- Your customers may not be active participants on social, but they do quietly consume a lot of video that interests them.
- You can share valuable, pertinent information quickly.
- Your staff across the business can be used in the videos.
- These videos can also be used in sales process.
- The videos can be added to your website, and the iFASTEN app, and Newsletters. In fact, anywhere approriate.
- The videos will also be easily shareable from LinkedIn and YouTube,. This must be actively encouraged.
- These videos, and the library that’ll quickly build up, humanizes the brand, builds real trust and a sense of connection faster.
Why you should make this video content?
What’s the process?
What needs to be measured?
Here’s an offer you can’t refuse 🙂
Here are the Digital Marketer Certifications completed by Helen.
