Your Independent Digital Advisor


Do you find yourself wishing you had someone to talk to about digital marketing?

Someone that you knew was there to ensure that your digital spend and activity was producing real results.

Do any of these three people / scenarios sound familiar to you?

I am a the owner of a small growing business, I invest in marketing and I have someone on the team that does our day to day marketing, and I outsource some of the digital tasks to various contractors.

It seems to be working, but I just am not sure that what we are doing in our digital and social media marketing is all that effective.

I am assured that the results are good, but are they, what should I really monitor and track to make sure I get the best results.

No we dont have a very clear overall marketing strategy, its just about getting more leads and sales, I mean what else would you expect from marketing?

 

 

I am the Marketing Manager of a small busy team, looking after all aspects of marketing including social and digital.

Its hard to admit, but I havent got the time to keep up with all the changes happening.

I would really benifit from a monthly meeting where I can discuss some challenges and ideas and get some pointers.

I want to make sure we dont get stale and I stay ahead of the changes and stay excited.

I am a about to start my new business or consultancy. 

I have money and know that marketing will be one of the best investments I make.

BUT I dont know where to start, and I would love to have someone I trust to help me build out a clear plan, keep me on track and ensure I set and achieve clear goals.

 

Perhaps I can help. 

Hire me as your Independent Digital and Social Media Marketing Advisor?

  • I work to help you clarify what you hope your investment in Digital and /or Social will help your business achieve.
  • I will work on a specific area, doing research and making suggestions to help you achieve your goals.
  • I can help you identify talent gaps and help you hire the talent or find specialist contractors.
  • I can help you set up and interpret the various reports you get.
  • I can come up with creative campaign ideas or be a new set of eyes on campaigns you are running.
  • I can scale up and scale down as required. 

 

What will I bring to the table?

Over 15 years experience in this space

I have 9 Digital Marketer Certifications covering each area of digital marketing. 

Digital Marketer Specialists

 

I can provide leadership to help develop campaigns with clear and agreed goals and measures to indicate how well every part of the campaign is working.

I can help to integrate the digital initiatives, communicate content, monitor online communities, uncover insights, analyse metrics, and effectively educate you and your team on key areas of your campaigns.

I am not tied into an agency or service provider so can work with your existing agencies and suppliers to help improve communication with them regarding your company wide digital goals and strategy.

I have run my own businesses and understand the challenges you face trying to be great at everything.

With my years of experience (in my past life) running a recruitment agency coupled with my very large network of contractors and recommended suppliers, I can find you the interim experts you need or I can help you create job roles and hire the talent you need.

HOW I WORK WITH CLIENTS

PHASE 1: Strategy

Creating a strategy including:

Workshop and research phase

 

  1. Establish your niche(s) y
  2. Outline deliverables 
  3. Set detailed goals
  4. Analyse the customer journey 

Phase 2: Implement

Oversee and advice:

Build and implement

  1. Creating the detailed plan
  2. Content mapping and planning.
  3. Identify kills gaps 
  4. Find and negotiate with suppliers / contractors

 

    Phase 3: Advice

    Ongoing Digital Advise

    Depending on goals:

     

    1. Ensure that goals are deliverd. 
    2. Ongoing troubleshooting.
    3. Creative ideation. 
    4. Support and advice as agreed and needed

    PHASE 1: Strategy

    Creating a strategy including:

    Workshop and research phase

     

    1. Establish your niche(s) y
    2. Outline deliverables 
    3. Set detailed goals
    4. Analyse the customer journey 

    Phase 2: Implement

    Oversee and advice:

    Build and implement

    1. Creating the detailed plan
    2. Content mapping and planning.
    3. Identify kills gaps 
    4. Find and negotiate with suppliers / contractors

     

      Phase 3: Advice

      Ongoing Digital Advise

      Depending on goals:

       

      1. Ensure that goals are deliverd. 
      2. Ongoing troubleshooting.
      3. Creative ideation. 
      4. Support and advice as agreed and needed

       I consider Helen and her team, to be my most trusted and valuable partner. In our first outing 6 years ago she helped design a complete social media marketing programme that was custom built, deployed with staff training in 90 days which has now grown to be a major lead generation machine for our client.

      Since then she been consistently delivering success across a wide variety of my clients. These projects cover a diverse range of markets from health software to data cabling and greentech services but because of Helen’s depth of understanding of how to build effective engagement she always delivers the goods with great value, plus a smile and good humour, especially when the pressure is on!

       

      John Allard

      CEO, Video News Factory

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